Featured projects

Due to the confidential and legally protected nature of most projects I developed, I can’t publish publicly some of them. However, I invite you to reach out to me directly, and I’ll be happy to share a curated selection of my work.

Designing beyond the feature factory trap

In product development, it's common to fall into feature factory mode. However, in this project, we took a different approach by diving into UX discovery and testing to ensure that we delivered value with a client feature request.

King.com projects

During my 7.5 years at King.com, I worked at the crossroads of marketing and product development. I developed projects for game launches and strategic marketing campaigns, collaborating seamlessly with teams in visual design, creative concepts, and UX.

Ecosystem of features (Ecommerce platform)

The Ecosystem initiative reimagined the holistic set of Ocado's features that helps users build their shop. Through systems thinking, I uncovered how the platform features are combined, where are the overlaps and gaps in the experience. This initiative facilitated collaboration and alignment across several teams, shaping a cohesive vision that influenced our product's vision and roadmap.

Togi - Building a tool for remote teams and social interactions

The process behind the creation of a tool to make remote team bonding more fun and spontaneous. Personal project.

EdTechd design: Code for Life Python Portal

Code for Life, an Ocado initiative, teaches coding through open-source games and a Python programming hub. I designed the entire concept, branding, and system for the portal.

Fostering a Vibrant UX Culture

Designing the Ocado Technology UX event was a blast. My work in branding, research, and project management helped make it a hit, strengthening our UX culture. I'm all in for keeping the company culture alive and thriving.

Want to dive deeper?

If you’re eager for more insights into my UX projects, don’t hesitate to reach out. Let’s discuss how my experience can enhance your digital product.